Road Safety, Emerging Markets

Annually, poor road safety practices result in 50 million injuries worldwide, of which 26% are suffered by pedestrians and cyclists. 90% of such injuries occur in developing countries and poor road safety is now the leading cause of death among 16-25-year olds (WHO, 2020).

The socioeconomic impact of road traffic incidents, especially within developing countries, is significant, with between 12 and 70 million people in poverty, due to long-term disabilities and the premature death of family members. This is particularly significant among the 16-64 age group, who are often a household’s primary source of income (WHO, 2020).

On a macro scale, the long-term effect has been a loss of economic output. Indeed, the annual economic loss is currently estimated at 3 to 6% of global GDP, estimated at $1.85 trillion USD (WHO, 2020). This is typically borne by countries who can least afford it.

In response, the WHO has set the goal of reducing road traffic deaths by 50%, by the year 2030

SAT was identified as subject matter experts to produce a Good Practice Note for our client, a major international investment bank, that they could use with thier portfolio companies to help drive through road safety initiatives in support of the investments that they undertake in emerging markets around the world. 

As part of this program we have developed with our clients a framework for organisations to use in developing safe working systems for thier road transport operations. 

The framework allows organisations the opportunity to set strategic KPI targets that improve overall road transport operational efficiency and reduce the road transport risk

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